Your company is unique. The way you interact with clients is special, and the services you provide are unmatched.
And if you want future customers to know that, you have to prove it on your website. Specifically, you need to demonstrate the distinctiveness of your business with the words and images your website features.
Cookie Cutter Competition
Unfortunately, a lot of the websites for companies in the same industry are super similar because of A.I. Artificial intelligence has a very recognizable way of writing, and all its images come from the uncanny valley. As a result, potential clients can pick up on the clues of A.I.’s presence and know the company didn’t do its due diligence to distinguish itself.
And if someone can’t tell the difference between the websites of businesses in a certain industry, how can that person pick which company to work with? If all the businesses in that industry are the same, maybe it doesn’t matter which one a person chooses to work with.
But as a small business owner, you know that it does matter. You know that you’ve worked hard to stand out from the competition. So, you should show and tell that to your online audience with branded content from Roberts and Daughter (RAD) Online Marketing.
Communication with the Company Voice
To help you put your mouth where your money is, RAD Online Marketing helps you develop a company voice.
We start by getting to know you and your company. We ask questions about how you talk to customers, how you want your website to read, and words that you do and do not want to use. We request examples of the tone you want to strike and the vibes you want to give.
With this information, we establish guidelines for achieving the company voice. Then, we modify existing content and create new content that adheres to these guidelines. As a result, your website sounds exactly how you want it to sound.
Pictures of the Company Personnel
Along with establishing the language of your site, we’ll address the visuals as well. We recommend filling your site with as many images of you, your employees, and your work in action as possible. You can use candids from the job site, selfies from the office, professional headshots from a photoshoot, and even digitized Polaroids from the family photo album.
And when we need stock photography, RAD Online Marketing will be sure to find and purchase images of real people or objects taken by real photographers. We don’t need A.I. to conceptualize something creepy.
Content Funnels for Future Clients
To delineate your online presence, your website will look and sound like you. But what is RAD Online Marketing going to write in the company voice? And where are we going to put the company pictures?
Great question. We’ll use the company voice and pictures in branded content that meets website visitors where they are in the buyer’s journey and customer’s journey.
Examples of branded content for the buyer’s journey include:
A social media post alerting the buyer to the existence of their problem
A blog article answering initial questions about the buyer’s problem
An e-book explaining possible solutions to the buyer’s problem
A sequence of emails convincing the buyer to let your company solve their problem
Examples of branded content for the customer’s journey include:
A download revealing the benefits of working with your company
A webpage walking the customer through the process of working with your company
An email asking the customer about their experience and requesting an online review
A blog article suggesting ways for the customer to avoid the problem again in the future
Branded content like this helps your website visitors see how much you care and build trust in your company. Without branded content, no one will know how your services can change their life.
Branded Content for the Best Marketing
Composing and utilizing a company voice and image requires a lot of effort. But you won’t be making that effort: we will. RAD Online Marketing will put in all the work so you can reap all the rewards.
We don’t want a sea of white noise coming from the competition to drown out your message of hope to potential customers. So, we’ll construct the content that allows you to float to the top of the search engines and the top of your ideal clients’ minds.
